Wednesday, September 12, 2012

I Presented a New Brand Today

My newest (and very exciting) client is a natural health company called "Living the Good Life Naturally". When meeting with the owner, after I was hired on, we discussed all that she wished to have from me as a designer. I became extremely excited when she said she needed a new logo, and just an entire new look. This has been a fantastic project to take on. I love taking a company and turning it into something visual and tangible. Something people can see, not just talk about. I presented my design today with her. She was SO nervous and worried to see it. This made the experience even more sweet when she saw what I came up with, and really liked it. Sighs of relief and smiles of excitement. She said "You nailed it." Huge compliments. Some things do need to be tweaked, but so far, we are on a great path! Here is the Logo I came up with. The company name is quite long, which made it difficult to create a concise word mark, but I came up with something I feel works great, and the client is very happy with it as well.

The faded logo on the left is the one logo I had been going with, but then came up with a better solution that is in full view. Just the smallest tweaks to a logo can make a huge difference. "God is in the details" ~Bob Winward (love that guy.)

Now that we had the logo set in place, we could start running. I needed to come up with a graphic element(s) we could use to beautify and really nail in the brand. My client said "If I see one more leaf, tree, or branch, I will puke." (or something to that effect!) This forced me to do some major research. What on earth symbolizes natural health that isn't a leaf or a tree?? After a lot of research and thinking, I thought. "Bare essentials. This company is all about the bare essentials, natural healing...CELLS." Cells is what I ran with. I was inspired from some beautiful artwork I discovered as I was researching more on cells, and brainstorming ideas of how I could me a cell beautiful. This is what I came up with... (just a sneak peak of the website heading... I can't reveal that until it is live. I know, the anticipation is killing you! She absolutely loves what I've come up with, and I think you will be pleased as well. Just hold your horses for a few weeks)

She absolutely LOVED this. I was thrilled, and she was thrilled. Not only are they cells (and not leaves lol) but the colors of that of the different chakras and energies, there were so many things she loved about it. Grins from ear to ear.

I decided to have fun with this presentation, I really love my client. We get along great, laugh a lot, and I knew she had a good sense of humor. So before I even showed her the logo concepts (after I shared them the mission statement I developed for them), I said "We want to get excited about this new brand. People are going to be excited to support this company, much like this guy right here..." Then I showed them this image....:

This was a FANTASTIC ice breaker. She was extremely nervous. This helped tip toe into my presentation, and get her relaxed because this picture is pretty hilarious. After I showed them the logos, and they decided upon the one I showed you, I then said "This is great, now that we have this going, anyone can proudly support and show off your company, from business men, to babies..."

"...To the entire world."

This last one got them laughing pretty good. My goal was to get her to laugh and enjoy the branding process. She was so so anxious and nervous due to bad previous experience. I wanted to let her know she can enjoy it, and she can have restored faith in the power of her brand. I've got a lot of work ahead of me for this client, and I'm thrilled.


  1. My stress levels were through the roof. You do not understand how many times I have been through this process. You nailed it. WOOT WOOT!!!!!
    ummmm My girls want to know who the guy is wearing my shirt :) rotflol

    1. Haaahahaha... Isn't he a hottie? Who doesn't like a business man getting a little wild? Jus sayin... ;)

  2. Joni, great job!! I love what you did with it. You are lit-rally a genius at branding! :) I am a fan of Kristen Bowen's... I listen to her on KVNU. It is nice to see that her company will get the great branding it deserves! Way to go.

  3. PS I love that you found a way to say "natural" without the obvious leaf/tree theme.