Brand ID: Abstract Mark

Design an abstract mark that visually portrays the core characteristics of a large conglomerate.

Client: "Provenance" a venture capital company.

I'll spare you the mission and positioning statement. If you would like me to post it, let me know and I will! But I will include how the company would like to be percieved==> powerful, supportive, innovative, precise, stealth, intelligent, measured risk-takers, and stable.

Process:



Final:



...critique: It matched the positioning statement. The logo needs smaller/ signature line bigger because the signature line disappears in reduction. Bob said to beware of black. "Black is the absence of color. It gives nothing back."

Final_2: