Brand ID: Word Mark

Group project time! We were to create our own unique software company, develop a mission and positioning statement, along with the name of the company. Then, individually, design it's logo.

My groupies: Tyler Godfrey, Greg Hunsaker, Kirt Larsen, Jeremy Wilkins, Laura Walker, Gabriel Anderson, Molly Critchfield. A total of eight. This made brainstorming and making a final decision a little chaotic, but we finally agreed.

Mission Statement
Gazelle is a comprehensive scheduler that efficiently plans the tasks and activities in your daily life at home or on the road. Gazelle incorporates work and pleasure through it's ability to adapt and personalize your schedule to accommodate your changing needs.

Positioning Statement
Gazelle is a unique software tool that accommodates your customized schedule minute by minute. We want to be perceived as a dynamic, quick, intimate, credible, fun, and trustworthy technology.

Process:



Final:



...critique: "God is in the details." My Professor, Bob (aka Robert Winward), is very critical in critiques. And the phrase "God is in the details" comes up often in our logo designs. Logos are made up of few lines, curves, planes, etc. So every line or curve we put down needs to serve a purpose, and every little detail counts. For my word mark, adding little tags on each of the letters, actually reconstructing some of the letterforms (due to a not-so-good free font I chose.) A huge help to the design was adding a curve on any pointed corner. Looking at it now, I feel there are still some slightly awkward moments in the design and it could use a bit more work..... Details!

PS. If you have any suggestions, on ANYthing, I'd love to hear them!!